BOYZNTHEHOOD (Book Publication, 2007)

Book Publication by 75B. The book contains a visual report of their 4-month stay as ‘visionaries-in-residence’ at Art Center College of Design.

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The book’s dimensions are 22x28 cm and it contains more than 80 pages (not numbered). On the cover is a contemporary city crest for Los Angeles.
All books are signed by Pieter and Rens.

From the book:
“From May 2006 to May 2007, Netherlands-based design collaborative 75B were visionaries-in-residence at Art Center College of Design. Founders Rens Muis, Pieter Vos and Robert Beckand took turns (4 months each) living and working in Los Angeles while conducting controversial experiments with the students and staff of Art Center. The result is a three act play, a comic tragedy about outsiders trying to lead lives as Angelenos.

But 75B are no innocent tourists. Confronted with LA’s density and diversity of cultures, our protagonists say and do the wrong things, sometimes by accident. Rens pimps his ride with vertical flames, and establishes the Association of Associations to tamper with our global infostream; Pieter attempts to bring straight talk back in a big way, after ‘de-signing’ the city; and Robert sets up a mission of party tents as if space were scarce.
And it’s funny. Because they’re outsiders. Or because we all are?”

About 75B
75B is a Rotterdam-based design office for visual communication of cultural content.
They designed exhibitions and brand identities (which they call ‘portraits’) for example for the Rotterdam International Film Festival, the Ro Theatre, Van Abbe Museum and Codarts school of Arts.Their work is characterised by simplicity, humour and irony. Their work is in collections of art institutes such as Stedelijk Museum and the San Francisco Museum of Modern Art. 75B is led by Rens Muis and Pieter Vos.  

 

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